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Loyalty program usually improve sales, since users who are members of the program often return to the point of sale. And because loyalty programs usually offer membership benefits members are more likely to purchase again. Loyalty programs are also an excellent way to gain additional information about buyers, which can be utilized for segmentation.

M-bonus system offers several services for merchants and customers and enables:

• monitoring the behavior of known customers
• keeping records of customer purchases
• the bonus program for buyers
• review of purchases and credit points for buyers on the internet and on mobile
• treatment of customers on an individual level
• the possibility of direct communication with customers (stores to send SMS and E-MAIL messages to registered customers)
• history and customer setup of permissions to receive SMS and email messages online and on mobile
• access and possibility to send messages to all users of mobile phones regardless of country of origin and which network operator the user belongs to
• new marketing approaches

The initial setup of M-bonus credit-loyalty program:

• is easy
• does NOT require initial investments in infrastructure
• does NOT require additional readers or devices on point of sale
• does NOT burden customers with an extra loyalty card in their wallet
• allows on-line overview of events and changes in real time
• works for any potential buyer who has a mobile phone
• provides access to data anywhere, anytime on a customer's mobile phone
• allows you to add bonus points even if the customer does not carry a cell phone (it is enough to know the phone number)

We offer several different ways of introducing M-loyalty bonus system:

• for retailers - chain stores - under the trademark
• for shopping centers - more independent stores, brands
• suppliers - to different outlets of traders