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Advantages for the user

Receiving commercial messages on their mobile phone has certain advantages for the user, such as product or service alerts, localised information (Bluetooth Hotspot), point collection, purchase discounts, participation in SMS competitions (Text 2 Win), and free mobile contents. At the same time, the user is always able to find out more (or to use a service) on the mobile portal.

Advantages for the advertiser

Mobile advertising can serve as a complementary advertising channel to existing channels (printed media, TV commercials, the Internet, etc.). It brings certain key advantages for the advertiser as compared to the conventional advertising channels:

• fast response speed of the advertiser
• direct access to the user/advertisee
• detailed statistics of the response to a campaign
• large coverage (mobile terminal coverage is almost 100 precentage)
• measuring user response of to a certain topic
• collection of additional user information through mobile portals (name, surname, address, age, sex, etc.)

Forms of mobile advertising

There are many different way an advertiser can reach it's customer through a mobile device. These include but are not limted to:

• mobile sites
• mobile surveys
• banners on mobile sites
• SMS, MMS, WAP Push Advertising
• Bluetooth advertising (Blue Zone photos)
• 'offline' commercials on mobile terminals

PAR3 golf  -  SMS competition with mobile portal

In the period form 25 March - 15 April 2009, users were able to participate in a competition to win golf lessons for one. Users will receive a return text message containing a link to PAR 3 mobile portal, where they can find information on Slovenia's only specialized organiser of golf tours, as well as their eponymous golf club and golf licence centre.

 PAR3  to  3737   (Slovenia)

Government of the Republic of Slovenia, Ministry of Transport  -  Raising public awareness of safe driving

The government of the Republic of Slovenia wanted to do a survey about safe driving. Selected audience were sent a link on their mobile phone, where they could take the survey and see their score imediately.

Porsche Slovenia  -  Passat CC SMS competition and promotion

Porsche Slovenia was holding an SMS competition for various practical prizes. Users were also sent a link to the mobile site where they could read all about the brand new Passat CC. A perfect promotion.

 PASSAT  to  3737   (Slovenia)

Žurnal  -  Naveza

Žurnal Media, a newspaper publishing company, invites you to make your contribution to our media. Observe, record, shoot, and share unusual, interesting or shocking happenings with us. You can even send us in your article.
There are many different way in which you can send us your content SMS, MMS (write NAVEZA in subject), email (naveza@zurnal24.si) or simply by phoning to 080 2420 and telling us your story.

 NAVEZA  to  4224   (Slovenia)

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