Prijava na e-novice

Mobile marketing is the only truly personalised form of marketing, as it allows the user to decide what kind of commercial messages they will receive on their mobile terminal and when, while providing the advertiser with a direct supervision of their campaign: to whom, what, how much, and when!

Advantages for the User

Receiving commercial messages on their mobile phone has certain advantages for the user, such as product or service alerts, localised information (Bluetooth Hotspot), point collection, purchase discounts, participation in SMS competitions (Text 2 Win), and free mobile contents. At the same time, the user is always able to find out more (or to use a service) on the mobile portal.

Advantages for the Advertiser

Mobile advertising can serve as a complementary advertising channel to existing channels (printed media, TV commercials, the Internet, etc.). It brings certain key advantages for the advertiser as compared to the conventional advertising channels:
- fast response speed of the advertiser
- direct access to the user/advertisee
- detailed statistics of the response to a campaign
- large coverage (mobile terminal coverage is almost 100%)
- measuring user response of to a certain topic
- collection of additional user information through mobile portals (name, surname, address, age, sex, etc.)

Forms of Mobile Advertising

Mobile portals

Mobile Banners

SMS, MMS, WAP Push Advertising

BlueTooth Advertising (Blue Zone photos)

“offline” commercials on mobile terminals