Nielsen Mobile enterprise carried out a survey on the mobile technology market in the U.S. and came to the conclusion that the average U.S. user sends and receives more text messages via his mobile phone than makes telephone conversations. Experts think that the reason is the flood of mobile phones with integrated keyboards on the market.
The mobile phone is the only medium that never stays away from your customer. They carry it in their pocket, in their handbag or even in their hand. To each of them it serves as a personal source of information.
